Content Marketing Specialist

Content Marketing Specialist

Job Description

What You’ll Do:

  • Understand the Audience: Gain deep insights into the target audience, their challenges, and how our platform and products address them.
  • Collaborate Across Teams: Work closely within the product organization and interface with product marketing to transform information into market-ready materials.
  • Craft Compelling Stories: Create engaging and memorable content that effectively communicates the value of our platform and products.
  • Content Innovation: Develop and execute a robust content marketing plan with a focus on format innovation and repurposing content across diverse channels.

What You’ll Need:

  • Storytelling Expertise: Be a journalist and storyteller—discover what needs to be said and deliver it memorably.
  • Research Skills: Exhibit proficiency in both primary and secondary research.
  • Exceptional Writing: Write clearly, simply, and with impeccable grammar and punctuation.
  • Visual Thinking: Have the ability to think visually and transform raw content into multiple engaging formats.

What Will Help You Excel:

  • Passion for Content: A deep love for reading and writing.
  • Design Sensibility: A strong sense of aesthetics and design.
  • Iterative Mindset: A willingness to refine and iterate on content until it is truly inspiring.

What We’re Looking For: 

  • Experience: 6+ years in product and content marketing, ideally in a B2B organization, healthcare experience is a plus.
  • Healthcare/AI Knowledge: Ability to grasp healthcare and AI concepts and create compelling stories around them.
  • Content Creation Expertise: Proven success in developing and scaling diverse content formats, including marketing videos, blogs, data sheets, and webinars. 

    If you’re ready to lead the charge in transforming healthcare through innovative storytelling and impactful content, we’d love to hear from you!

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